The organization of The North Canyon Show by Garrett McNamara decided to interview some sponsors and some Portuguese surfers, big wave's supporters, to know what they think about Praia do Norte and specifically about this project.
Today: Anabela Carreira (Lena Automóveis)
The North Canyon Show by Garrett McNamara. What does it mean for Lena Automóveis (Isuzu, Peugeot) to participate in this action?
Lena Automóveis always tries to support events and activities that can help in the promotion of the regions where it operates. Thus, supporting this event appears in a natural way.
Did you already knew the Nazaré’s big waves?
We already knew Nazaré’s great potential for the practice of sea sports.
What kind of vehicle will you provide for this action?
We’ll support this action with three vehicles of three brands represented by Grupo Lena Automóveis: Peugeot, Isuzu and Opel. We’ll provide Peugeot and Opel’s passenger cars and also Isuzu’s all-terrain vehicles.
This kind of action, with a strong idea of exploration and adventure, fits in your brand’s strategy? Why?
Lena Automóveis’s strategy is to support actions that stand out for innovation and capacity to promote the regions where Group Lena Automóveis operates, so this action fits into our strategy.
Would you like to leave a support message to this Garrett’s mission?
Lena Automóveis wants this Garrett’s mission to succeed and hopes that he helps to promote the region of Nazaré as a tourist destination of choice for the supporters of this sport.
Photo by Wilson Ribeiro